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Welcome to The Frame.

Your essential update on creative IP and production. Each issue brings you practical tools, actionable frameworks, and real-world case studies, designed to help you leverage new opportunities and stay agile in a rapidly changing industry

In The Frame this week:

1. Quick Fix: Precision in AI Video Creation

2. Case in Point: Glitch Productions x YouTube

3. Playbook: How to Use YouTube for IP Growth

4. Creative Workflow: Style Transfer with Magnific.AI

5. Legal Insight: Copyright & AI Use

Quick Fix: Precision in AI Video Creation

Invoke.AI is giving creators ‘infinite’ control over first and last frames for AI-generated videos, a game-changer for higher-quality outputs. (It’s like Photoshop with powerful AI tools).

What it solves: The newest and best way to control generative AI video is to set the first and last frames, and allow the AI to extrapolate the frames in-between (it’s like tweening with photographs). Creating more specific and stylistically coherent first and last frames leads to more accurate generated video.

Key Features:

• Granular Control: Innovative ‘control layers’ let you define regions of an image to alter - including using text prompts for AI-generated assistance

• Model training and fine-tuning: Train AI models on your own proprietary content for more specialized and tailored image generation

• Collaboration features: secure team workspaces with role-based access controls, enabling teams to work together efficiently on projects while maintaining security

• Custom Workflows: Build processes on brand guidelines and styles to ensure all assets are coherent; facilitates team members to easily generate their own images within your style guide

• Secure Ownership: You retain complete control and ownership of your work, models, and intellectual property (they’re SOC-2 compliant).

• Licensed for commercial use: You can use your own models and data and create a fully-owned pipeline.

• BONUS: You can use Invoke to alter reference images to make them accurate enough to use for storyboards!

💡 Pro Tip: Keep it short

The longer the time between frames, the more room for AI to introduce unwanted artifacts.

Case in Point: Glitch Productions x YouTube

The Amazing Digital Circus (TADC) skyrocketed from an incomplete YouTube web series to a Netflix deal, demonstrating YouTube’s potential for IP development.

🤯 Netflix purchased streaming rights of the first 3 eps. - before the remaining eps were complete AND it’s a non-exclusive deal. TADC will still be available on YouTube - for free.

Key Stats:

• Episode 1: Reached 100 million views in 1 month

• Episode 2: Hit 8 million views in just 3 hours.

• Monetization: 80% of their funding comes from merchandise.

What’s the Significance?

YouTube has become a powerful platform for intellectual property (IP) development, testing, and audience building.

• Massive Reach: YouTube’s vast global audience allowed TADC to quickly gain millions of views.

• Feedback Loop: Real-time metrics and audience engagement helped refine episodes

• Low-Cost Testing: YouTube provided a low-barrier entry for testing the series concept, helping TADC build a fanbase without significant financial risk.

• Monetization Options: Ads, memberships, and merch helped fund the series’ growth

• Discovery via Algorithm: YouTube’s recommendation algorithm helped expand the show’s viewership, driving viral growth and attracting new audiences.

• Back Catalogue Boost: Glitch Production’s existing slate benefitted from the surge in eyeballs.

  

💡 Playbook: How to Use YouTube for IP Growth (like Glitch)

• Pilot on a Budget: Launch low-cost content to gauge audience interest.

• Use ads: If budgets allow, use ads to target your specific audience demographic.

• Engage Viewers: Build community through comments, live streams, and fan art. Consider:

  • Share BTS (behind the scenes): Bloopers, work in progress, anything that increases the viewers sense that they are part of the process. (Check out Glitch’s X profile for examples).

  • Allow remixing: Let fans create their own content on and around the IP that you have created. 👇️ 
    
    “We're not really concerned about copyright violations, people can tell when something's by the creators and when something's fan made.” - Kevin Lerdwichagul, CEO Glitch Productions
    

    

• Optimize for Search: Use keyword-rich titles and tags to boost visibility.

• Monetize: Use ads, fan contributions, and merchandise to build revenue. (See Glitch’s merch).

• Leverage Data: Track audience engagement to shape future content.

• Expand: Once proven, use collected data to support pitches to commissioners.

💡 Bonus: Extended YouTube shorts

YouTube shorts have just been extended to 3 minutes - offering scope for character intro’s, back stories, or mini-episodes.

Creative Workflow: Style Transfer with Magnific.AI

Looking to experiment like John Finger? Magnific.AI can up-res low-res images and videos, applying style transfer to produce photo-realistic outputs.

Legal Insight: Copyright & AI Use

Using AI in your creative process? IP lawyer Lloyd Jassin offers some advice on copyright and AI:

• OK for Ideation: The “iterative process or exchange or dialogue [with AI tools like ChatGPT] is fine because copyright does not protect ideas. What it protects is the way those ideas are expressed.“

• Human Authorship Required: Under U.S. law, AI cannot be considered a co-author because copyright protection only applies to works created by humans. Creators must clearly define their own contributions to the final work in order to claim copyright.

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Have a great week!